Corealis is a Athens based frozen fish and ready-to-eat seafood meals specialty concept store which opened its doors in February 2013. Sonar Marketing was an integral part of the development process from day one. We took a very promising business idea and after researching its potential, we designed its marketing strategy, brand identity, packaging and promotional material and oversaw all store designs. Following the opening of the first store, we also designed and implemented the franchise marketing strategy and created the franchisor book. Since then, the newly founded store chain has five outlets in various cities in Greece and is looking to expand in other Greek cities and abroad.