Spar Packaging
New line of frozen fishery packaging design for the international retail brand “Spar”, which addresses to a more “price sensitive” consumer group. The aim was to add value to the category, so that it can claim a share of the market, not only because of its low price, but also due to its distinctive features and unique characteristics. For this work in 2011 my team at Sonar Marketing and I received a bronze Pentaward.
Art Direction, Graphic Design, Packaging
2011