Zotos Super Market Logo Design

Logo and corporate identity of the Athens-based super market chain ZOTOS (former New Daily Express). The goal was to communicate the Greek descent of the chain, to promote the image of the company as a reliable choice in the retail trade, while emphasizing its human side and constant care and dedication to the Greek consumer. The concept was “ZOTOS, ZO alithina” (which, in Greek, means “Zotos, I live truly”) utilizing the first two letters of the Owner’s name. The new logo was designed to reflect the brand’s values and used with consistency to multiple touch points, such as signs, labels and private label products. As speed, quality and economy were defined as the brand’s attributes, the tagline “I live fast, with quality and economy” (with the word “live” being “ZO” –from ZOTOS- in Greek) was created to accompany the chain’s brand material.